LOCAL MARKET STRATEGY REVIEW
15–20 minute phone conversation to apply local market insight to your property or deal.
Directional guidance only — not a formal valuation, appraisal, or written report.
This review helps clarify:
Whether buying, holding, or selling makes sense right now.
How the local market is likely viewing this type of property.
Where risk or opportunity may be emerging.
What a smart next step could be.
QUICK MARKET NAPKIN ANALYSIS
A quick rule of thumb for valuing income-producing properties.
The math is simple — the assumptions are not.
Framework
Potential Gross Income (PGI)
– Vacancy & Credit Loss (%)
= Effective Gross Income (EGI)
– Operating Expense Ratio (% of EGI)
= Net Operating Income (NOI)
NOI ÷ Market Cap Rate
= Indicative Value Range
Illustrative Example
$200,000 Potential Gross Income
– 5% Vacancy & Credit Loss
= $190,000 Effective Gross Income
– 40% OER ($76,000)
= $114,000 Net Operating Income
$114,000 ÷ 7.0% Cap Rate
= $1,630,000 (Rounded)
Example only. Assumptions vary.